A manufacturer and distributor of mini-excavators and heavy equipment
Rippa sells mini-excavators, walk-behind tractors and attachments through a dealer network across Russia. The website was outdated: a flat list of equipment with no filters, specs buried in PDFs, and an inquiry form only in the footer.
Dealers complained that customers found it easier to just call than to figure things out on the site. The task was to build a catalog that helps customers choose and submit an inquiry right away.
We designed a smart catalog with filtering by equipment class, power, weight and type of work. Technical specs moved directly onto the product card — no more PDFs
Every model got its own page: a gallery with video, a comparison of modifications, a specs table, use cases, and a map with the nearest dealer
A floating inquiry button on every catalog page, a region selector to route to the right dealer, and CRM integration via API — inquiries reach the right dealer automatically
"Before, 70% of customers called without knowing what they needed. Now they arrive with a specific model in mind — conversion doubled"
