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Case Study

Supreme Yachts

An online catalog of premium charter yachts in the Mediterranean

HospitalityDesignDevelopment
+120%
mobile inquiries
×2.3
catalog conversion
+68%
time on site
Supreme Yachts
Task
A luxury site that sells yachts, not just displays them

Supreme Yachts is a charter broker with a fleet ranging from 40 to 80 feet. The old site looked like a catalog from 2015: a poor mobile experience, no filters, and an inquiry form only at the very bottom of the page.

Mobile traffic converted to inquiries 4x worse than desktop. The task was to build a site that matches a premium brand and converts on every device.

Solution
What we did
01
Luxury UX

We built a design system in a dark gold and white palette. Every yacht became its own story, not a row in a table — large photography, cinematic transitions between sections

02
Smart catalog

We designed filters by type, length, region, guest capacity, and price. Added a two-yacht comparison mode and a "Quick inquiry" button that stays visible while scrolling

03
Mobile-first

We rebuilt every key flow for phone: one tap to call a broker, a WhatsApp widget, and responsive yacht cards with horizontal swipe

Result
Measurable outcomes
+120%
mobile inquiries
mobile traffic began converting on par with desktop
×2.3
catalog conversion
filters and quick inquiry lowered the barrier to entry
−20%
load time
image optimization and lazy-loading
+68%
time on site
users explore more yachts per session

"Now the site reflects the level of our service. Clients arrive already in love with a yacht — all that's left for us is to close the deal"

Commercial Director, Supreme Yachts

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