Case Study

Tomoru

An AI-powered smart conversational agent platform for businesses

TechnologyAIDevelopment
+85%
demo-request conversion
−30%
bounce rate
14 days
from brief to launch
Tomoru
Task
Explain a complex AI product in plain language

Tomoru builds AI agents that handle phone conversations instead of people — taking orders, sending payment reminders, running surveys. The product is technically complex: the old site was written in engineering language and wasn't converting a B2B audience.

The client came to us to completely rethink the positioning and build a landing page that sells, not one that just lists features.

Solution
What we did
01
Positioning

We ran in-depth customer interviews, identified the key pain points, and reframed the value proposition — from "a smart voice bot" to "a team member who never calls in sick"

02
UX & design

We designed the landing page around Jobs-to-be-Done: every section addresses a specific objection. Added an interactive demo section with a live conversation example

03
Development

Built on Next.js with animations. Optimized Core Web Vitals: LCP under 1.2s, CLS = 0. Shipped in 14 days from approved design to release

Result
Measurable outcomes
+85%
demo-request conversion
from 3.2% to 5.9% in the first month
−30%
bounce rate
users started reading the site longer
×2.1
number of leads
on the same ad budget
14 days
from brief to launch
including development and testing

"Montas translated our product from engineering-speak into human language. Now prospects understand the value right away — without a call from a manager"

CEO, Tomoru

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