Client’s Tasks
- Promote all franchises on social media
- Attract older target audiences
- Build in-house creative teams
What We Did
- Launched social media accounts for each franchise
- Produced 8 professional social media videos
- Developed posting strategy and content plan
- Organized creative integrations:
- Created a brand anthem for Akvachistka inspired by classic cartoons (“DuckTales”) to engage older audiences
- Partnered with Dobrodel charity: 1₽ per purchase donated
- Collaborated with Neon Show for free signage production
- Worked with Septivit and Solemate as main suppliers
- Organized franchise launch party with top DJs in St. Petersburg, selling three franchises in one evening
What the Client Gained
- 50+ franchises sold in 4 months via social media and PR
- 31% increase in sales for the modern dry-cleaning chain
- Increased interest from older audience segments
- Instagram Reels reached 2.7M and 283K views
Client Testimonial
"We are thrilled with the collaboration! The team provided a turnkey approach — from strategy to creative videos. Their unconventional methods, like the brand anthem, genuinely engaged an older audience. They consistently deliver ideas that are not only visually appealing but also produce measurable results. We achieved significant growth in sales and brand trust thanks to their expertise."
