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NDA — Regional Vape Shop Network

NDA — Regional Vape Shop Network

+164%

Increase in reach over 3 months

+21%

Growth of followers over 3 months

+15%

Monthly sales growth over 3 months

+50%

Increase in franchise leads over 3 months

Result

Description

Task

Solution

Result

Testimonial

The client needed an SMM strategy to boost brand awareness and customer loyalty under strict advertising restrictions for vape products on social media and search engines. The challenge was to attract organic traffic that would convert into actual store visits across 32 regions. We created a comprehensive content strategy for social media, enhanced offline brand presence, and launched collaborations with local clubs and DJs, resulting in significant growth in sales and average check.

Client’s Tasks

  1. Develop an SMM strategy tailored to different audiences
  2. Increase brand awareness and loyalty
  3. Attract organic traffic without paid ads on social media or search engines
  4. Convert online audience into store visitors and franchise buyers

What We Did

  1. Audited social media and conducted CustDev analysis to refine customer profiles
  2. Developed Customer Journey Map (CJM) and JTBD, and created a content strategy for Instagram, VK, and Telegram
  3. Organized content shoots and designed social media accounts with a unified style
  4. Participated in relevant vape exhibitions, adding +10% to monthly sales over 3 months
  5. Launched collaborations with clubs and DJs in Saint Petersburg (+25% sales and +5% average check in the region)
  6. Executed mass and localized offline campaigns

What the Client Gained

  1. 164% growth in reach over 3 months
  2. 21% growth in followers and engagement
  3. 15% monthly sales growth over 3 months
  4. 50% increase in franchise leads over 3 months

Client Testimonial

"We faced a tough challenge: increase brand awareness and attract clients under a full advertising ban. The Montas team found creative ways and offered a strategy that worked perfectly — we not only increased reach and sales but also strengthened the brand presence across all regions."

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FAQ

What KPIs do you focus on?

We prioritize business metrics: traffic growth, leads, and sales. KPIs are defined together before launch.

Can I start with a strategy and manage execution internally?

Of course. We adapt to your team: we can train, provide detailed instructions, or handle execution ourselves.

Do you work with small budgets?

Yes, but we set realistic goals. Even with limited budgets, results are achievable — the key is the right strategy.

Do I need to launch all channels at once?

No. We start with analysis, test hypotheses, and then scale only what works.