Client’s Tasks
- Increase brand awareness among older audiences
- Create creative PR activities
- Strengthen brand image
What We Did
- Created a brand anthem (campaign with “DuckTales” theme) targeting older audiences, linking ducks to cleanliness (Domestos association)
- Conducted a charity campaign with Dobrodel Fund (1 ruble per purchase donated)
- Partnered with Neon Show (top neon sign brand in St. Petersburg) to provide free signage
- Collaborated with Septivit and Solemate (main suppliers)
- Organized a franchise party with top DJs (sold 3 franchises in one evening)
What the Client Gained
- 50+ franchises sold in 4 months
- Expanded target audience
- 5 major collaborations
- 31% sales growth in modern dry-cleaning chains
Client Testimonial
"The work was vibrant and effective: each solution was creative and practical. The brand anthem and party became real events for our audience, and partnerships with major companies strengthened our network’s image. The team thinks holistically: all activities boosted both sales and awareness. As a result, we achieved tangible growth and look forward to continuing collaboration."
